5 stars

20+ Years of Mortgage Marketing Experience

Better Mortgage Marketing Starts with an Agency That Knows the Industry

Most agencies don’t understand mortgage lending or what it takes to make campaigns work. We do. With decades of industry experience, we create high-impact marketing strategies that connect with borrowers and deliver results.
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5 Star Google Rated

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No long-term contracts

Google Premier Partner 2026 logo
Let’s Grow Your Mortgage Leads

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Which of our services are you interested in?
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Let’s Grow Your Mortgage Leads

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Which of our services are you interested in?
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Delivering results for our mortgage clients

Mortgage marketing solutions

Scalable Mortgage Lead-Generation

No more shared leads

Proven ad systems

Google/Microsoft/Meta

20+ years of experience

$2M+ monthly spend

High-intent borrowers

Google Ads example
Google Ads example

Scalable Mortgage Lead-Generation

No more shared leads

Proven ad systems

Google/Microsoft/Meta

20+ years of experience

$2M+ monthly spend

High-intent borrowers

LoanStream website on a laptop

Mortgage Websites That Actually Work

Designers who get the industry

Custom WordPress builds to convert

Simple navigation and high-impact CTAs

Fast, clean, borrower-friendly design

Built to generate leads, not just look good

High-Impact Mortgage Collateral

Flyers, brochures, postcards, whitepapers

Industry-savvy messaging

Designed with Compliance in mind

Copy + design + print handled for you

AFR Marketing from ILM Marketing
AFR Marketing from ILM Marketing

High-Impact Mortgage Collateral

Flyers, brochures, postcards, whitepapers

Industry-savvy messaging

Designed with Compliance in mind

Fast, clean, borrower-friendly design

Copy + design + print handled for you

Video on cellphone

Social Media & Videos for Mortgage Brands

Monthly social content built for lenders

Targeted Facebook, Instagram, & LinkedIn campaigns

Short-form videos & educational clips

Full service: scripting, filming, & editing

Built to generate leads, not just look good

Mortgage-Specific Copywriting

Industry expertise

Compliance-ready messaging

Clear, compelling content

Stronger brand communication

AFR Marketing from ILM Marketing
AFR Marketing from ILM Marketing

Mortgage-Specific Copywriting

Industry expertise

Compliance-ready messaging

Clear, compelling content

Stronger brand communication

Book an Appointment

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We’re thankful to have worked with these amazing organizations, and we’d love to work with yours.

LoanStream Logo (1)
ihome mortgage logo
bayshore mortgage funding logo
Florblanca
Luxury Mortgage logo gray
forward lending logo
LendingPros logo gray
bluepoint mortgage logo
angel oak mortgage logo
BRASS mortgage logo
First United Mortgage Group Logo gray
Novus Logo Gray
Equinox Home Financing logo
American Financial Resources logo
Vista Point Mortgage logo gray
LoanStream Logo (1)
bayshore mortgage funding logo
LendingPros logo gray
BRASS mortgage logo
Equinox Home Financing logo
ihome mortgage logo
Luxury Mortgage logo gray
bluepoint mortgage logo
First United Mortgage Group Logo gray
American Financial Resources logo
Florblanca
forward lending logo
angel oak mortgage logo
Novus Logo Gray
Vista Point Mortgage logo gray

Marketing for wholesale & correspondent lenders

We assist wholesale & correspondent mortgage lenders from around the country with their marketing needs. We understand that targeting brokers and lenders is very different from a consumer-facing retail business. Whether you are looking to develop a new website, design a white paper highlighting your newest product, build a remarketing campaign to keep you in front of your customers, or create social campaigns targeting more professionals in your footprint, we can help.

Give us a call today at (866) 491-5479 to discuss your marketing needs.

LoanStream marketing materials
LoanStream marketing materials

Marketing for wholesale & correspondent lenders

We assist wholesale & correspondent mortgage lenders from around the country with their marketing needs. We understand that targeting brokers and lenders is very different from a consumer-facing retail business. Whether you are looking to develop a new website, design a white paper highlighting your newest product, build a remarketing campaign to keep you in front of your customers, or create social campaigns targeting more professionals in your footprint, we can help.

Give us a call today at (866) 491-5479 to discuss your marketing needs.

ILM Marketing Team

Built by Mortgage Experts,
Not Just Marketers

Our leadership team brings real mortgage industry experience—from loan origination to compliance—ensuring every strategy is informed, accurate, and built to perform.

Nat Criss

(Co-Owner)

Nat began his career as a loan officer in 1999 before moving into marketing and becoming Marketing Director for a 26‑state mortgage company.

Anna Platz

(Co-Owner)

Anna was previously the Director of Compliance at the same mortgage company as Nat. She left to join ILM Marketing in 2013.

Customer feedback

Yellow Quotation Mark

 

Working with Nat and the ILM Marketing has been a game-changer for my business. Over the past 10 years, their expertise in digital marketing, particularly with Google Ads, has been invaluable. Nat and the team consistently deliver exceptional service and results that exceed my expectations. Their deep understanding of the real estate and lending sectors provides a competitive edge in our campaigns. I can confidently say that ILM Marketing is the best in the business, and I highly recommend them to anyone looking to elevate their marketing efforts!

– Andrew / Novus Home Mortgage

Yellow Quotation Mark

 

To say Nat and the team at ILM have had an impact on my business is an understatement. Their knowledge and expertise in this space have helped to push my business to a position I had always wanted to be at but could not seem to reach, at least on my own. They are the real deal.

 – Ken / Capitol Mortgage Group

Yellow Quotation Mark

 

We have been a client of ILM for going on 3 years now. We love how Nat and the team keep us updated on how we are doing with each ad we have with them, through monthly reporting and ad overview calls, plus how Nat and his team constantly focus on finding the best bang for our buck with our ad spend. Our advertising budget has a direct ROI that we are able to measure month in and month out. ILM is the real deal. Our business has grown by Leaps and Bounds since working with them. Your hunt for a good Marketing firm has ended.

– Troy / WeDoLoans.com Mortgage Lending

Yellow Quotation Mark

 

Fantastic team! Nat and his team are quick to update, respond and keep me abreast of the projects I have with them and how things are going! I’d recommend them to anyone seeking out a marketing team!

– Alicia / Merit Mortgage Group

Yellow Quotation Mark

 

The best in the business!! The team is not only well-,versed in digital marketing but because of their specific experience in real estate and lending, our campaigns always have a strong ROI. I look forward to working with ILM Marketing on all future projects and will be referring our best Realtor partners to do the same.

– Jason / City 1st

Yellow Quotation Mark

 

I can’t thank Nat and his team enough. I have been in the mortgage business for a long time, and leads were always something I hated to deal with. The cost to buy leads that were sold multiple times was crazy. I had tried many lead companies and so-called SEO experts with just ok results while spending a ton of cash. It was never worth it. Then I met Nat, and everything has changed. His SEO work is second to none, and his knowledge of marketing is the best I have seen. The ROI is so much better than I even expected. Thanks, Nat, for your knowledge and support. My leads business would not be the same without you and your team.

– Chuck / Real Estate Resource Home Loans

Yellow Quotation Mark

 

I absolutely love ILM Marketing services. Nat created an awesome, to-the-point website for me and a marketing plan that really works. I would highly recommend them!

– Mindy / Mortgage Pros

Yellow Quotation Mark

 

Fantastic work… Nat really knows his business. If you need help with Google Ads / FB ads – Nat is your guy!! Highly recommend!

– Jackie / Spectrum Mortgage

Frequently Asked Questions

Still have Questions?

Speak with our team and get clear, expert answers—fast.
What type of mortgage lead generation do you do?
  • Primarly use: Google Ads and Microsoft Ads
  • 200+ accounts under management
  • Setup: $500–$3,000 (based on campaign count)
  • Monthly management based on a sliding scale of ad spend
  • $1,500+/month ad spend required
  • We also manage Meta Ads (Facebook + Instagram)
How do you design your mortgage websites?
  • We typically build sites in WordPress using the Divi theme but we have experience with many other platforms.
  • We offer custom sites and have template options for lead generation campaigns.
What other mortgage marketing services do you offer?
  • Custom flyers, brochures, whitepapers and other collateral.
  • Social media ad campaigns (Meta &  YouTube)
  • Social media managment
  • Mortgage copywriting
  • Video production and editing

Frequently Asked Questions

What type of mortgage lead generation do you do?
  • Primarly use: Google Ads and Microsoft Ads
  • 200+ accounts under management
  • Setup: $500–$3,000 (based on campaign count)
  • Monthly management based on a sliding scale of ad spend
  • $1,500+/month ad spend required
  • We also manage Meta Ads (Facebook + Instagram)
How do you design your mortgage websites?
  • We typically build sites in WordPress using the Divi theme but we have experience with many other platforms.
  • We offer custom sites and have template options for lead generation campaigns.
What other mortgage marketing services do you offer?
  • Custom flyers, brochures, whitepapers and other collateral.
  • Social media ad campaigns (Meta &  YouTube)
  • Social media managment
  • Mortgage copywriting
  • Video production and editing

Still have Questions?

Speak with our team and get clear, expert answers—fast.

ILM Team photo

20+ Years of Proven Mortgage Marketing Expertise

Two decades in the mortgage industry means we know how to market lenders, brokers, and LOs—across retail, wholesale, and correspondent channels.
  • Hands‑on mortgage industry experience
  • 20+ years marketing lenders, brokers & LOs
  • Support for retail, wholesale & correspondent channels

ilm marketing

You have a business.
We help people find it.

Office Locations

COASTAL NORTH CAROLINA
2214 Wrightsville Ave, Ste. A,
Wilmington, NC 28403
Phone: (910) 547-6910

SUBURBAN PHILADELPHIA
702 Potter Drive, Kennett Square, PA 19348
Phone: (267) 987-3024

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Hours

Monday – Friday 7:00 AM – 6:00 PM