Mortgage Marketing Solutions
With 18+ years of mortgage marketing and hands-on industry experience, the team at ILM Marketing offers in-depth knowledge and first hand experience in marketing mortgage companies online and off.
WEB SITES. LEAD GEN. SPHERE MARKETING. RECRUITING. COLLATERAL & MORE.
Tell us about your project.
Why We’re Different
In Depth Knowledge of the Mortgage Industry
Nat, our company President, was previously the Marketing Director for a large mortgage broker that served customers in 26 states and generated almost all of its leads through its own websites. Anna, one of the other partners at ILM Marketing, was the Compliance Manager at the same company.
We have an in-depth understanding of what works for lead generation, content marketing, social media, local SEO, PPC (pay per click), and web site development in this highly competitive space and tightly regulated industry.
I can’t thank Nat and his team enough. I have been in the mortgage business for a long time and leads were always something I hated to deal with. The cost to buy leads that where sold multiple times was crazy. I had tried many lead companies and so-called SEO experts with just ok results while spending a ton of cash. It was never worth it. Then I meet Nat and everything has changed his SEO work is second to none and his knowledge of marketing is the best I have seen. The ROI is so much better than I even expected. Thanks Nat for your knowledge and support. My leads business would not be the same without you and your team.
– Chuck / Real Estate Resouce Home Loans
The best in the business!! The team is not only well versed in digital marketing but because of their specific experience in real estate and lending, our campaigns always have a strong ROI. I look forward to working with ILM Marketing on all future projects and will be referring our best Realtor partners to do the same.
– Jason / City 1st
They have proved themselves time and again. In addition to ILM’s competence, it’s their integrity that is equally as priceless. No short cuts by the ILM team, they always deliver on their commitments and put in the hard work. ILM treats our marketing dollars like it’s their own, always working pragmatically to optimize results within our budget. In short, we would never make a move without the advice of ILM.
– Greg / Alpha Mortgage
We have used ILM Marketing for the last 4+ years for all of our website design, SEO, PPC campaign management, and miscellaneous CRM projects. I knew Nat and Anna from working together at a previous employer, so when they started ILM Marketing I knew I would be getting a high value service. They have cutting edge services, delivered professionally and on-time, and at a low cost. I would recommend ILM Marketing to anyone looking to outsource the complex and ever changing world of online marketing, as well as more traditional marketing sources.
– Brian / Angel OaK Home Loans
Nat and his team of marketing experts really know their stuff. As a marketing director I’ve relied on their recommendations and they have never steered me wrong. Not only are they the right team to choose when your looking for marketing, but they are very affordable and don’t nickle and dime you the way other vendors have in the past. I can’t say enough good things about how well they have treated us. We will continue to choose ILM Marketing for all future projects!
– Nick / Alpha Mortgage
I absolutely love ILM Marketing services. Nat created an awesome to the point website for me and a marketing plan that really works. I would highly recommend them!
– Mindy / Mortgage Pros
Fantastic work… Nat really knows his business. If you need help with Google Ads / FB ads – Nat is your guy!! Highly recommend!
– Jackie / Spectrum Mortgage
We’ve worked with these companies. Now we’d like to work with yours.
Details on Some of Our Popular Services
Custom Mortgage Website &
ILM Marketing custom builds sites for regional and national mortgage companies down to individual loan officers. We listen to our clients’ needs and build sites around their goals, whether it’s lead capture, educational, or both.
The cost for sites depends upon the number of pages, revisions, CRM integration, and other variables. We also offer some out-of-the-box options which have a monthly fee but little to no upfront development costs. We can also create a site and duplicate it for multiple branches and/or loan officers.
Example of Out of the Box Websites:
Mortgage Pay Per Click / Generate Leads
We help mortgage companies generate leads through targeted Google Ads and Bing Ads per per click (PPC) campaigns.
Why do we love PPC for lead generation?
Unlike social, Google and Bing search campaign target users who are on their computers, tablets, and phones actively searching for mortgage information.
How much is set-up?
Set-up typically ranges between $300 -$1000 depending on the number of campaigns needed.
How much is management?
We charge 15% of the advertising spend for the first $5K, and 12% of the spend for any amount over $5K. Minimum monthly management is $200.
How much do I have to spend with Google Ads or Bing Ads?
We are only taking on clients in the mortgage space who plan to spend at least $1,000/month in ad spend.
Call Nat today at (866) 491-5479 to learn more about our services.
Social Media Marketing
What We Do:
Social Media Campaign Management and Creation – We build monthly campaigns for clients and push out their posts through the channels the wish to target.
Social Media Advertising – If you want exposure with Facebook, Instagram, Linkedin, and Twitter, be prepared to pay to publishers for it. We help mortgage companies design campaigns to make sure that their messages reach their target markets
Social Media Monitoring – If you are a mortgage company you’ve likely gotten a bad review. We can help keep an eye on your socials for customer feedback so that you can respond to positive and negative feedback in a timely manner.
We customize plans based upon the needs of the client.
Give Nat at call today at (866) 491-5479 and he will put together a quote based upon a plan of action that works for your business.
Flyers, Brochures, Postcards & Whitepapers
Let ILM Marketing help you make a great impression on your clients and potential customers. Not only can we help you create great copy, we can also assist you with developing your print collateral and manage the entire printing process.
How We Can Help
- Develop the copy – We’ve have the hands-on mortgage industry experience to help you get your message across.
- Layout and design
- Printing coordination
Types of Offline Copywriting and Design Projects We Take On for Mortgage Clients:
- White Papers
- Business Cards
- Holiday Cards/Communications
- Event Invitations
Pricing will vary depending upon the project. Contact Anna Platz at (267) 987-3024 for more information.
Mortgage Copywriting & Print Collateral
Why use us for your mortgage copywriting needs? First, we understand the industry. We’ve worked in it, we have many clients in the space who we write for, and we have a good idea of what could lead to a compliance nightmare down the road. We have three awesome copywriters, all who were English Majors, that work locally.
Writing for the Web
Writing for the search engines and the end user can be a bit of a juggling act. It used to be that you could cram a bunch of keywords into your pages, get a handful of links, and boom, you ranked. That’s not the case anymore. Now more than ever good content is king and it is a necessity for not landing in Google’s doghouse. A bunch of thin blog posts or pages could result in a Google Panda penalty and wipe out your traffic overnight
Types of Mortgage Copywriting Projects We Handle:
- Website Copy – pages and blog posts
- Promotional Print Material – whitepapers, brochures and flyers
- PowerPoint Presentations
- Email Newsletter Content
- Email Drip Campaigns
Because each piece is different, we typically quote project-by-project. We do have many clients who ask for work on a continual basis (i.e. 3 website pages, 3 blog posts, and one email newsletter a month, etc). For this type of on-going work, we do not need to quote every time. The quoting process is pretty simple. You just call Anna, discuss what you’re looking for and, most of the time, we can give you a price over the phone.
Local SEO / Map Listings / Reviews
SEO stands for search engine optimization. It involves many different elements including writing great, unique copy, having strong meta tags and descriptions, optimizing site speed, inbound and internal link management, and much more. Whether you’re looking for assistance developing the architecture of your site or simply need a site audit done to help you identify areas for improvement, we can help.
What We Do
- Website Audits
- On-Page SEO Improvements
- Google Business Listing Review/Set-up
- Web Citation Creation and Management
- Programs to Help Get More Reviews
- Recommend Ideas for Building Links
What We Do Not Do
- We do not guarantee rankings.
- We do not do link building.
- We do not focus on individual keyword rankings. We focus on traffic.
Pricing will vary based upon the needs of the customer. Please call (866) 491-5479 for a quote.
Marketing for Wholesale Lenders
We assist wholesale mortgage lenders from around the country with their marketing needs. We understand that targeting brokers and corespondent lenders is very different from a consumer facing retail business. Whether you are looking to develop a new website, design a white paper highlighting your newest product, build a remarketing campaign to keep you in front of your customers, or create social campaigns targeting mortgage professionals in your footprint, we can help.
Give us today at (866) 491-5479 to discuss your marketing needs.
Marketing for Recruiting Efforts
Looking to find the top mortgage talent in your market? At ILM Marketing we can help you get in front of mortgage professionals through targeted social, PPC, and remarketing campaigns.
Analytics, Reporting, & Call Tracking
We help our clients set up Google Analytics, conversion tracking for Adwords, Bing Ads, Facebook and other advertising outlets. We also offer call tracking. With proper tracking in place, clients can effectively monitor their website traffic and lead sources and determine which advertising campaigns are worth their investment.
Please call (866) 491-5479 for more information.
Our Marketing Services
Responsive Website Design
Simple Site Updates
Wordpress & Plugin Updates
Analytics & Conversion Tracking
Content Planning & Creation
Scheduling & Delivery
Facebook & Instagram Ads
Google Ads & Bing Ads
Set-Up & Management
Analytics & Conversion Tracking
Brochures & Flyers
Printing Coordination & Management
Local SEO & SEM
Reputation Management Planning
Local Business Listing Set-up
Web Citations Management
Simple Local PPC Campaigns
Websites, Blogs & Newsletters
Brochures & Flyers
Whitepapers & Powerpoint
4032 Masonboro Loop Road
Wilmington, NC 28409
Phone: (910) 547-6910
702 Potter Drive
Kennett Square, PA 19348
Phone: (267) 987-3024
Hours of Operation
Mon.- Fri. 8:00-5:00 EST
Brian Mitchell / Angel Oak Home Loans
“We have used ILM Marketing for the last 4+ years for all of our website design, SEO, PPC campaign management, and miscellaneous CRM projects. I knew Nat and Anna from working together at a previous employer, so when they started ILM Marketing I knew I would be getting a high value service. They have cutting edge services, delivered professionally and on-time, and at a low cost. I would recommend ILM Marketing to anyone looking to outsource the complex and ever changing world of online marketing, as well as more traditional marketing sources. “