Mortgage Marketing2018-05-29T10:48:25+00:00


With 16 years of mortgage marketing and hands-on industry experience, the team at ILM Marketing offers in-depth knowledge and first hand experience in marketing mortgage companies online and off.


Call (910) 547-6910

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ILM Marketing works with national lenders, regional and local companies, and individual loan officers to build their brands and grow their businesses.



ILM Marketing custom builds sites for regional and national mortgage companies down to individual loan officers. We listen to our clients’ needs and build sites around their goals, whether it’s lead capture, educational, or both. The cost for sites depends upon the number of pages, revisions, CRM integration, and other variables. We also offer some out-of-the-box options which have a monthly fee but little to no upfront development costs. We can also create a site and duplicate it for multiple branches and/or loan officers.

Pricing Information

  • Pricing varies depending upon the scope of the project.
  • Custom Mortgage Websites: Most 5-20 page sites end up in the $2000-$5000 range depending upon the client’s needs and the number of revisions.
  • Out-of-the-Box Mortgage Websites:  Cost is $100/mo (with a 12 mo. commitment – billed monthly by credit card). There is NO set-up fee.

Examples of Mortgage Websites We’ve Built

Frequently Asked Questions About Our Mortgage Websites

Q. Can customers make changes to their site after they’re live?
A. We build all of our mortgage websites in WordPress which is the world’s most used content management system. Most of our clients feel comfortable making basic edits to website copy. Clients can add pages and blog posts as needed. If you need help, you can just call us. We do bill for our time at our current hourly rate ($85/hr – billed to the minute). If we work on your site for seven minutes, that’s all we would bill for.

Q. Who hosts the website?
A. You can host the website wherever you’d like. We often recommend GoDaddy’s Basic Managed WordPress hosting. It is very inexpensive and you/we can get them on the phone if something happens to the site. We will help with the hosting set-up. We do not offer website or email hosting at this time.

Q. What do your out-of-the-box mortgage websites look like?
A. We offer a versatile site designed for lead capture complete with copy and forms. You can see an example of the site in action here. We will customize the site with your logo and colors. You will have the ability to update the copy as you see fit. We will walk you through how to make basic changes to the copy.

Q. How does billing work?
A. For custom sites, we bill at the end of each month for work completed during the course of that month. This ensures that we get compensated in the event that the client gets busy and takes awhile to get back on track with the project. For our out-of-the-box websites, we charge $100/mo. on the client’s credit card. We do require a 12 month commitment. If you prefer to pay a 1-time set-up fee of $300, we waive the 12 month commitment and you can go month-to-month with a 30 days cancellation notice.


Give us a call today at (910) 547-6910 to learn more about our mortgage website design services for your business.


Google Adwords and Bing Ads Management – Starting at $95/mo.

If you have an existing site, you’ve likely tried Google Adwords at some point in time only to realize what a waste of time and money it can be. When set-up properly, Adwords and Bing Ads can work tremendously for mortgage companies and loan officers. Our clients have spent thousands of dollars a day and generated leads at a fraction of what they would pay purchasing online leads (plus they are exclusive leads from someone who has visited your site and requested information directly from you). It’s all about setting up the campaigns the right way, measuring results, and making tweaks without having to spend 50 hours a month managing every last keyword.

Both Google Adwords and Bing Ads have come a long way over the years and there are some great tools at your disposal for helping you find your target market and eliminate wasted clicks and money. Dollar for dollar, we’ve found Pay-Per-Click advertising to be one of the most effective methods of lead generation in the mortgage space.

How Much Does the Management Cost?

Our PPC management starts at as little as $95/month. Depending upon the size of the campaigns and the time needed to properly manage them, there may be an additional set-up and hourly expenses. For example, a basic Adwords and Bing Ads campaign targeting FHA, VA, and USDA loan terms to people in Iowa may only need $75/month in management time. If the client has a multi-state footprint and 5-10 different campaigns, then the price will likely be higher as more time would be needed. If you prefer to manage the campaigns internally, we would quote the project based upon development time. The cost for PPC management also includes monthly reporting.

Simply give Nat a call at (910) 547-6910 and he can give you a custom quote over the phone.

How Much Do You Have to Spend with Google and/or Bing?

That’s up to you. You set daily budgets which enable you to control your costs. You will pay Google and/or Bing directly for the cost of the clicks using a credit card.


Give us a call today at (910) 547-6910 to learn more about our Adwords and Bing Ads pay-per-click management services for your mortgage business.



Let us start by saying that you can spend lots of time and energy trying to generate tons of mortgage leads via social media and you will drive yourself bonkers (we know, we’ve already tried it). You’re a mortgage company and, no offense, you are not as interesting as the Kardashians. We’re not saying “don’t do social media”. We just think our mortgage clients need to a have a plan and realistic expectations about what it is going to do for them. You can accumulate Facebook likes, push out content through Twitter, and pin photos of properties in Pinterest all day long and you’re not going to see an onslaught of leads as a direct result. However, using social media can help you build your brand to make you top-of-mind in your market, accumulate inbound links for positive SEO results, and show the search engines that you are actively pushing out great content. Plus, if done right, you will also get some leads out of it. Hopefully all of these elements will give you a little bit of a boost over your competition. We have experience marketing mortgage companies on: Facebook, Instagran, Twitter, Tumblr, Linkedin, and Google+.

What We Do:

  • Social Media Campaign Management and Creation – We build monthly campaigns for clients and push out their posts through the channels the wish to target including Facebook, Instagran, Twitter, Tumblr, Linkedin, and Google+.
  • Social Media Advertising – If you want exposure with Facebook and Twitter, be prepared to pay to publishers for it. We help mortgage companies design Facebook, Instagram, and Twitter Ad campaigns to make sure that their messages reach their target markets.
  • Social Media Monitoring – If you are a mortgage company you’ve likely gotten a bad review. Let’s face it, customers don’t want to hear why the appraisal came under. We can help keep an eye on your socials for customer feedback so that you can respond to positive and negative feedback in a timely manner.

Pricing Information:

We customize plans based upon the needs of the client. One company may want a single post a week while another wants posts every day along with a handful of targeted ads. We have clients that spend a couple hundred a month on social and others that spend thousands.

Give Nat at call today at (910) 547-6910 and he will put together a quote based upon a plan of action that works for your business.



Let ILM Marketing help you make a great impression on your clients and potential customers. Not only can we help you create great copy, we can also assist you with developing your print collateral and manage the entire printing process.

How We Can Help

  • Develop the copy – We’ve have the hands-on mortgage industry experience to help you get your message across.
  • Layout and design
  • Printing coordination
Types of Offline Copywriting and Design Projects We Take On for Mortgage Clients:

  • White Papers
  • Brochures
  • Flyers
  • Business Cards
  • Holiday Cards/Communications
  • Event Invitations


Pricing will vary depending upon the project. Contact Nat Criss at (910) 547-6910 for a quote.

Below are some examples of mortgage flyers, brochures and postcards we’ve done:


Why use us for your mortgage copywriting needs? First, we understand the industry. We’ve worked in it, we have many clients in the space who we write for, and we have a good idea of what could lead to a compliance nightmare down the road. We have three awesome copywriters, all who were English Majors, that work locally.

Writing for the Web

Writing for the search engines and the end user can be a bit of a juggling act. It used to be that you could cram a bunch of keywords into your pages, get a handful of links, and boom, you ranked. That’s not the case anymore. Now more than ever good content is king and it is a necessity for not landing in Google’s doghouse. A bunch of thin blog posts or pages could result in a Google Panda penalty and wipe out your traffic overnight.

Types of Mortgage Copywriting Projects We Handle:

  • Website Copy – pages and blog posts
  • Promotional Print Material – whitepapers, brochures and flyers
  • PowerPoint Presentations
  • Email Newsletter Content

Pricing Information

Because each piece is different, we typically quote project-by-project. We do have many clients who ask for work on a continual basis (i.e. 3 website pages, 3 blog posts, and one email newsletter a month, etc). For this type of on-going work, we do not need to quote every time. The quoting process is pretty simple. You just call Nat or Anna, discuss what you’re looking for and, most of the time, we can give you a price over the phone.

Examples of Projects We’ve Done:


Give us a call today at (910) 547-6910 to learn more about our mortgage copywriting services for your business.


Email marketing is a great, often inexpensive way to stay in front of your existing client base. Whether it’s crafting copy for drip campaigns or designing a template for monthly newsletters, we can help you plan and execute a marketing strategy that makes sense for your business.

Put our years of working hands-on in the mortgage industry and for some of the nation’s leading mortgage lenders, brokers, and banks to work for you. Call Nat Criss at (910) 547-6910 to discuss your email marketing needs.

What We Do

  • Email Template Design – We can help develop emails templates that reflect your brand and deliver your message in an organized manner.
  • Email Newsletter Content Creation – We know the mortgage industry and our talented copywriters and develop engagement content that you can use to stay top-of-mind with your client base.
  • Drip Campaign – Are you using a CRM to follow-up with potential clients (i.e. Velocify or SalesForce)? We can help you craft messaging that encourages interaction and follow-up.
What We Do Not Do

  • Send emails on your behalf
  • Handle email list acquisition
Pricing Information

Pricing will vary by project. Please call Nat Criss at (910) 547-6910 for a custom quote.


SEO stands for search engine optimization. It involves many different elements including writing great, unique copy, having strong meta tags and descriptions, optimizing site speed, inbound and internal link management, and much more. Whether you’re looking for assistance developing the architecture of your site or simply need a site audit done to help you identify areas for improvement, we can help. If you have a limited footprint and only focus on a single market we can also help you with Local SEO. You’ve likely noticed that the Google Local Listings (aka map listings) have been dominating more of the search result pages in recent years. There are techniques and actions we can use to help you improve your chances of showing up in these areas.

What We Do

  • Website Audits
  • On-Page SEO Improvements (review title tags, descriptions, use of header tags, keyword usage, NAP information )
  • Google Business Listing Review/Set-up
  • Web Citation Creation and Management
  • Recommend Ideas for Building Links
What We Do Not Do

  • We do not guarantee rankings and we recommend you stay away from companies that do. If they do guarantee rankings, be sure to ask for full transparency to make sure that you know exactly what they are doing every month.
  • We do not do link building through outreach or through article sites, directories, guest blog posts, or forum comments, or anything else that may get people in trouble with the search engines.
  • We do not focus on individual keyword rankings. We focus on traffic.
Why don’t we do these things? Over the past few years Google has placed a great deal on value in the authority of a domain. One of the biggest factors for domain authority is the quality and quantity of inbound links pointing to a site. So, if are a local mortgage company in Dallas, wanting to rank for “mortgage refinance” it will be tough to outrank,,, etc no matter what you try since those site have tens of thousands of inbound links and you may have 10. We find that it is very difficult to meet a customer’s expectations in this circumstance.

So, what ILM Marketing do to help?

  • Conduct a website audit to make sure your site is configured for success and that your page content gives you a fighting chance to rank.
  • Get your Google Business Listing set-up and done as completely as possible. Make sure that your NAP information is the same on your site, your Google Business Listings, and web citations.
  • Brainstorm ideas on inbound links (i.e. BBB, local chambers, sponsorships, volunteering reviews, etc)
  • Set-up web citations for your mortgage business to help validate the information in your Google Business Listing
  • Create great fresh content that you can share through social outlets

Pricing Information

  • Website Audit and On Site Improvements – Prices will vary depending upon the size of the website
  • Google Local Business Listing Set-up – $100 1-time
  • Web Citations – We are a YEXT reseller and the cost for over 50 citations is $70 – $100 per month per geographic location. We offer month-to-month packages which includes monthly reporting.
  • Consulting – Consulting time is based upon our current consulting rate of $100/hr (billed to the minute…meaning if we spoke for 15 minutes, the cost would be $25)

If you would like to discuss mortgage SEO efforts for your business, give Nat Criss a call at (910) 547-6910.

Want more information on SEO Ranking Factors click here and/or Local Listing Ranking Factors here.


We assist wholesale mortgage lenders from around the country with their marketing needs. We understand that targeting brokers and corespondent lenders is very different from a consumer facing retail business. Whether you are looking to develop a new website, design a white paper highlighting your newest product, build a remarketing campaign to keep you in front of your customers, or create social campaigns targeting mortgage professionals in your footprint, we can help.

Give Nat Criss a call at (910) 547-6910 to discuss your marketing needs.


Looking to find the top mortgage talent in your market? At ILM Marketing we can help you get in front of mortgage professionals through targeted social, PPC, and remarketing campaigns.

Give Nat Criss a call at (910) 547-6910 to discuss your mortgage recruiting needs.


We help our clients set up Google Analytics, conversion tracking for Adwords, Bing Ads, Facebook and other advertising outlets. We also offer call tracking. With proper tracking in place, clients can effectively monitor their website traffic and lead sources and determine which advertising campaigns are worth their investment.

Give Nat Criss a call at (910) 547-6910 for more information.


Let’s Talk. Call (910) 547-6910 to discuss your project.


Our Expertise

In Depth Knowledge of the Mortgage Industry

Nat, our company President, was previously the Marketing Director for a large mortgage broker that served customers in 26 states and generated almost all of its leads through its own websites. Anna, one of the other partners at ILM Marketing, was the Compliance Manager at the same company. We have an in-depth understanding of what works for lead generation, content marketing, social media, local SEO, PPC (pay per click), and web site development in this highly competitive space and tightly regulated industry. Give us a call today at (910) 547-6910 to find out how ILM Marketing can help you increase the exposure to your brand, build authority, and generate leads online.


We understand full well that there are tons of great marketing and seo companies out there. However, we don’t think that there are many who have the industry related background and know-how that we do. If you’d like to find out more about our mortgage website design, copywriting, SEO, PPC or social media marketing, or graphic design services, please give us a call at 910-547-6910 for a free consultation.


ILM Marketing
4707 Chamberlain Lane
Wilmington, NC 28409

Phone: (910) 547-6910