Why We’re Different

We’ve worked with these companies. Now we’d like to work with yours.

Custom Mortgage Website &
Out-of-the-Box Options

ILM Marketing custom builds sites for regional and national mortgage companies down to individual loan officers. We listen to our clients’ needs and build sites around their goals, whether it’s lead capture, educational, or both.

The cost for sites depends upon the number of pages, revisions, CRM integration, and other variables. We also offer some out-of-the-box options which have a monthly fee but little to no upfront development costs. We can also create a site and duplicate it for multiple branches and/or loan officers.

Examples of some custom websites:
Luxury Mortgage
Luxury Mortgage Wholesale
AT Lending
Excelerate Capital
Bayshore Mortgage Funding
BluePoint Mortgage
LoanStream Wholesale
Integrity Home Mortgage Corporation

Example of Out of the Box Websites:
NimaLoans.net

Mortgage Pay Per Click / Generate Leads

We help mortgage companies generate leads through targeted Google Ads and Bing Ads per per click (PPC) campaigns.

Why do we love PPC for lead generation?

Unlike social, Google and Bing search campaign target users who are on their computers, tablets, and phones actively searching for mortgage information.

How much is set-up?

Set-up typically ranges between $300 -$1000 depending on the number of campaigns needed.

How much is management?

We charge 15% of the advertising spend for the first $5K, and 12% of the spend for any amount over $5K. Minimum monthly management is $150.

How much do I have to spend with Google Ads or Bing Ads?

We are only taking on clients in the mortgage space who plan to spend at least $1,000/month in ad spend.

Call Nat today at (866) 491-5479 to learn more about our services.

Social Media Marketing

What We Do:

Social Media Campaign Management and Creation – We build monthly campaigns for clients and push out their posts through the channels the wish to target.

Social Media Advertising – If you want exposure with Facebook, Instagram, and Linkedin, be prepared to pay to publishers for it. We help mortgage companies design campaigns to make sure that their messages reach their target markets

Social Media Monitoring – If you are a mortgage company you’ve likely gotten a bad review.  We can help keep an eye on your socials for customer feedback so that you can respond to positive and negative feedback in a timely manner.

Pricing Information:

We customize plans based upon the needs of the client.

Give Nat at call today at (866) 491-5479 and he will put together a quote based upon a plan of action that works for your business.

Flyers, Brochures, Postcards & Whitepapers

Let ILM Marketing help you make a great impression on your clients and potential customers. Not only can we help you create great copy, we can also assist you with developing your print collateral and manage the entire printing process.

How We Can Help

• Develop the copy – We’ve have the hands-on mortgage industry experience to help you get your message across.
• Layout and design
• Printing coordination

Types of Offline Copywriting and Design Projects We Take On for Mortgage Clients:

• White Papers
• Brochures
• Flyers
• Business Cards
• Holiday Cards/Communications
• Event Invitations

Pricing:

Pricing will vary depending upon the project. Contact Anna Platz at (267) 987-3024 for more information.

Mortgage Copywriting & Print Collateral

Why use us for your mortgage copywriting needs? First, we understand the industry. We’ve worked in it, we have many clients in the space who we write for, and we have a good idea of what could lead to a compliance nightmare down the road. We have three awesome copywriters, all who were English Majors, that work locally.

Writing for the Web

Writing for the search engines and the end user can be a bit of a juggling act. It used to be that you could cram a bunch of keywords into your pages, get a handful of links, and boom, you ranked. That’s not the case anymore. Now more than ever good content is king and it is a necessity for not landing in Google’s doghouse. A bunch of thin blog posts or pages could result in a Google Panda penalty and wipe out your traffic overnight

Types of Mortgage Copywriting Projects We Handle:

• Website Copy – pages and blog posts
• Promotional Print Material – whitepapers, brochures and flyers
• PowerPoint Presentations
• Email Newsletter Content
• Email Drip Campaigns

Pricing Information

Because each piece is different, we typically quote project-by-project. We do have many clients who ask for work on a continual basis (i.e. 3 website pages, 3 blog posts, and one email newsletter a month, etc). For this type of on-going work, we do not need to quote every time. The quoting process is pretty simple. You just call Anna, discuss what you’re looking for and, most of the time, we can give you a price over the phone.

Local SEO / Map Listings / Reviews

SEO stands for search engine optimization. It involves many different elements including writing great, unique copy, having strong meta tags and descriptions, optimizing site speed, inbound and internal link management, and much more. Whether you’re looking for assistance developing the architecture of your site or simply need a site audit done to help you identify areas for improvement, we can help.

What We Do

• Website Audits
• On-Page SEO Improvements
• Google Business Listing Review/Set-up
• Web Citation Creation and Management
• Recommend Ideas for Building Links

What We Do Not Do

• We do not guarantee rankings.
• We do not do link building.
• We do not focus on individual keyword rankings. We focus on traffic.

Pricing Information

Pricing will vary based upon the needs of the customer. Please call (866) 491-5479 for a quote.

Marketing for Wholesale Lenders

We assist wholesale mortgage lenders from around the country with their marketing needs. We understand that targeting brokers and corespondent lenders is very different from a consumer facing retail business. Whether you are looking to develop a new website, design a white paper highlighting your newest product, build a remarketing campaign to keep you in front of your customers, or create social campaigns targeting mortgage professionals in your footprint, we can help.

Give us today at (866) 491-5479 to discuss your marketing needs.

Marketing for Recruiting Efforts

Looking to find the top mortgage talent in your market? At ILM Marketing we can help you get in front of mortgage professionals through targeted social, PPC, and remarketing campaigns.

Analytics, Reporting, & Call Tracking

We help our clients set up Google Analytics, conversion tracking for Adwords, Bing Ads, Facebook and other advertising outlets. We also offer call tracking. With proper tracking in place, clients can effectively monitor their website traffic and lead sources and determine which advertising campaigns are worth their investment.

Please call (866) 491-5479 for more information.