Socialize

Probably not. If your budget is limited and your target audience is fairly broad, you’ll probably do well focusing on the most widely used networks: Facebook, Instagram, LinkedIn, and Twitter. If hoping to reach young consumers it may pay off to jump into the newest platforms popular among teens. Some sites are industry specific such as Houzz for home building and design or Avvo for the legal professionals, and it can make sense to incorporate these into a social strategy if one is widely used in your field.

Let’s discuss who you are trying to reach, and what your message is…that will help us determine which social networks will likely be most effective.

There are several ways to measure the effectiveness of your social media efforts, but we can start by looking at the data within the platform to see what your current reach is. We can help you get your message in front of more people through targeting, sponsored campaigns, and optimizing your content for engagement.

Moving forward we’ll tailor your social outreach to your goal or goals, such as making more people aware of your business or product, driving website traffic, or increasing the number of followers on a specific network.

Yes. We can help you put a targeted plan together. Note that we get paid for our time. So, we will provide you with a quote for the time needed to develop a strategy.

We can post as frequently as you wish. However, we typically recommend posting less frequently and reallocating some of the funds used to pay for management toward to paying for the distribution of the content with the publishers. Most publishers make their money off of ads. So, they’ve made it a pay-for-play situation where you will not get many impressions (consumer views) without paying for it through their advertising platforms.

How much we charge will depend on the amount of work required to execute on your plan. The first step is to have a phone call to discuss your goals and then we can provide you with a quote for services.

We do not have long term contracts for social media management and planning services. If you do have us do work on an ongoing monthly basis, we do require 30 days written notice for cancellation.

You can pay ILM Marketing by check or credit card. We do require a credit card authorization form on file. Any open invoice over 45 days old will automatically be charge to the card on file.

You will be responsible for paying the publishers (e.g. Facebook Ads) directly for any paid advertising you do with them using your credit card.