About Remarketing / Retargeting

We will install a snippet of code on your website from the various publishers (e.g. Facebook Ads). The code will use cookies to track and identify website visitors who you can then remarket to. Some platforms also allow you to upload email lists. The publisher then tries to identify the users email with their account thus allowing you to remarket to them that way (think past customers).

It will depend on how many ads and platforms you want to use and how frequently you want to update the ads. We will need to speak with you to develop a plan in order to provide an accurate quote. 

You can spend as little as $1/day with Facebook/Instagram remarketing. It really depends on the size of the audiences that you are trying to stay in front of and how frequently you want to deliver your message. We can help you with your planning.

It typically only takes a few minutes to install the codes. It may also take 30-60 minutes to coordinate proper access to the accounts or to rearrange your email lists into a the proper format. We can bill this time at our going hourly rate or we can quote you a flat rate for set-up.

Once the codes are installed and/or lists are uploaded, we can get to work on creating the ads and targeting. Note that publishers do have minimum list sizes before the ads will start to run.

It depends. There are some categories of businesses and products that publishers will not allow (i.e. medical issues). 

You can pay ILM Marketing by check or credit card for our services. We will need a credit card authorization form on file for any invoices later than 45 days.

You will pay the publishers directly for your campaign spends using your credit card on file with them. ILM Marketing does not mark up your spend.

There are no long term contracts for remarketing using ILM Marketing. You may cancel ILM Marketing’s remarketing services at any time via email. You can also turn your campaigns on and off whenever you wish.