mortgage marketing solutions

With 20+ years of mortgage marketing and hands-on industry experience, the team at ILM Marketing offers in-depth knowledge and first hand experience in marketing mortgage companies online and off.

Web Sites. Lead Gen. Sphere Marketing. Recruiting. Copywriting. Collateral & More.
Call today for a free consultation (866) 491-5479

Learn How We Do It

why we’re different

Nat, our company President, was previously the Marketing Director for a large mortgage broker that served customers in 26 states and generated almost all of its leads through its own websites. Anna, one of the other partners at ILM Marketing, was the Compliance Manager at the same company.

We have an in-depth understanding of what works for lead generation, content marketing, social media, local SEO, PPC (pay per click), and web site development in this highly competitive space and tightly regulated industry.

Give us a call today at (866) 491-5479 to find out how ILM Marketing can help you increase the exposure to your brand, build authority, generate leads, market to your sphere & more.

“

hear from our clients

I can’t thank Nat and his team enough. I have been in the mortgage business for a long time and leads were always something I hated to deal with. The cost to buy leads that where sold multiple times was crazy. I had tried many lead companies and so-called SEO experts with just ok results while spending a ton of cash. It was never worth it. Then I meet Nat and everything has changed his SEO work is second to none and his knowledge of marketing is the best I have seen. The ROI is so much better than I even expected. Thanks Nat for your knowledge and support. My leads business would not be the same without you and your team.

– Chuck / Real Estate Resouce Home Loans

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Custom Mortgage Website

& Out-of-the-Box Options

ILM Marketing custom builds sites for regional and national mortgage companies down to individual loan officers. We listen to our clients’ needs and build sites around their goals, whether it’s lead capture, educational, or both.

The cost for sites depends upon the number of pages, revisions, CRM integration, and other variables. We also offer some out-of-the-box options which have a monthly fee but little to no upfront development costs. We can also create a site and duplicate it for multiple branches and/or loan officers.

CUSTOM SITE EXAMPLES

AT Lending

Excelerate Capital

Luxury Mortgage Wholesale

Bayshore Mortgage Funding

LoanStream Wholesale

Integrity Home Mortgage Corporation

BluePoint Mortgage

Luxury Mortgage

Example of Out of the Box Websites:

NimaLoans.net

Mortgage Pay Per Click

Generate Leads

We help mortgage companies generate leads through targeted Google Ads and Bing Ads per per click (PPC) campaigns.

Why do we love PPC for lead generation?

Unlike social, Google and Bing search campaign target users who are on their computers, tablets, and phones actively searching for mortgage information

How much is set-up?

Set-up typically ranges between $300 -$1000 depending on the number of campaigns needed.

How much is management?

We charge 15% of the advertising spend for the first $5K, and 12% of the spend for any amount over $5K. Minimum monthly management is $150.

How much do I have to spend with Google Ads or Bing Ads?

We are only taking on clients in the mortgage space who plan to spend at least $1,000/month in ad spend.

Call Nat today at (866) 491-5479 to learn more about our services.

social media marketing

Social Media Campaign Management and Creation

We build monthly campaigns for clients and push out their posts through the channels the wish to target.

Social Media Advertising

If you want exposure with Facebook, Instagram, and Linkedin, be prepared to pay to publishers for it. We help mortgage companies design campaigns to make sure that their messages reach their target markets

Social Media Monitoring

If you are a mortgage company you’ve likely gotten a bad review. We can help keep an eye on your socials for customer feedback so that you can respond to positive and negative feedback in a timely manner.

Pricing Information:

We customize plans based upon the needs of the client.

Give Nat at call today at (866) 491-5479 and he will put together a quote based upon a plan of action that works for your business.

Flyers, Brochures, Postcards & Whitepapers

Let ILM Marketing help you make a great impression on your clients and potential customers. Not only can we help you create great copy, we can also assist you with developing your print collateral and manage the entire printing process.

How We Can Help

Develop the copy – We’ve have the hands-on mortgage industry experience to help you get your message across.
Layout and design
Printing coordination

Types of Offline Copywriting and Design Projects We Take On for Mortgage Clients:

White Papers
Brochures
Flyers
Business Cards
Holiday Cards/Communications
Event Invitations

Pricing:

Pricing will vary depending upon the project. Contact Anna Platz at (267) 987-3024 for more information.

mortgage copywriting & print collateral

Why use us for your mortgage copywriting needs? First, we understand the industry. We’ve worked in it, we have many clients in the space who we write for, and we have a good idea of what could lead to a compliance nightmare down the road. We have three awesome copywriters, all who were English Majors, that work locally.

Writing for the Web

Writing for the search engines and the end user can be a bit of a juggling act. It used to be that you could cram a bunch of keywords into your pages, get a handful of links, and boom, you ranked. That’s not the case anymore. Now more than ever good content is king and it is a necessity for not landing in Google’s doghouse. A bunch of thin blog posts or pages could result in a Google Panda penalty and wipe out your traffic overnight

Types of Mortgage Copywriting Projects We Handle:

Website Copy – pages and blog posts
Promotional Print Material – whitepapers, brochures and flyers
PowerPoint Presentations
Email Newsletter Content
Email Drip Campaigns

Pricing Information

Because each piece is different, we typically quote project-by-project. We do have many clients who ask for work on a continual basis (i.e. 3 website pages, 3 blog posts, and one email newsletter a month, etc). For this type of on-going work, we do not need to quote every time. The quoting process is pretty simple. You just call Anna, discuss what you’re looking for and, most of the time, we can give you a price over the phone.

Local SEO

Map Listings / Reviews

SEO stands for search engine optimization. It involves many different elements including writing great, unique copy, having strong meta tags and descriptions, optimizing site speed, inbound and internal link management, and much more. Whether you’re looking for assistance developing the architecture of your site or simply need a site audit done to help you identify areas for improvement, we can help.

What We Do

Website Audits
On-Page SEO Improvements
Google Business Listing Review/Set-up
Web Citation Creation and Management
Recommend Ideas for Building Links

What We Do Not Do

We do not guarantee rankings.
We do not do link building.
We do not focus on individual keyword rankings. We focus on traffic.