We Help You Generate Your Own Mortgage Leads

Stop buying shared mortgage leads and generate your own. Put our 20+ years of mortgage marketing and hands-on industry experience work for you.

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Why We’re Different

In Depth Knowledge of Lead Generation in the Mortgage Industry

Nat, our company President, was previously the Marketing Director for a large mortgage broker that served customers in 26 states and generated almost all of its leads through its own websites. Anna, one of the other partners at ILM Marketing, was the Compliance Manager at the same company.

We have an in-depth understanding of what works for lead generation, content marketing, social media, local SEO, PPC (pay per click), and web site development in this highly competitive space and tightly regulated industry.

Give us a call today at (866) 491-5479 to find out how ILM Marketing can help you generate your own leads.

Anna Platz, Nat Criss, and Vanessa Llyod at ILM Marketing

We’ve worked with these companies. Now we’d like to work with yours.

Customer Feedback

I can't thank Nat and his team enough. I have been in the mortgage business for a long time and leads were always something I hated to deal with. The cost to buy leads that where sold multiple times was crazy. I had tried many lead companies and so-called SEO experts with just ok results while spending a ton of cash. It was never worth it. Then I meet Nat and everything has changed his SEO work is second to none and his knowledge of marketing is the best I have seen. The ROI is so much better than I even expected. Thanks Nat for your knowledge and support. My leads business would not be the same without you and your team.

- Chuck / Real Estate Resouce Home Loans

The best in the business!! The team is not only well versed in digital marketing but because of their specific experience in real estate and lending, our campaigns always have a strong ROI. I look forward to working with ILM Marketing on all future projects and will be referring our best Realtor partners to do the same.

- Jason / City 1st

They have proved themselves time and again. In addition to ILM's competence, it's their integrity that is equally as priceless. No short cuts by the ILM team, they always deliver on their commitments and put in the hard work. ILM treats our marketing dollars like it's their own, always working pragmatically to optimize results within our budget. In short, we would never make a move without the advice of ILM.

 - Greg / Alpha Mortgage

We have used ILM Marketing for the last 4+ years for all of our website design, SEO, PPC campaign management, and miscellaneous CRM projects. I knew Nat and Anna from working together at a previous employer, so when they started ILM Marketing I knew I would be getting a high value service. They have cutting edge services, delivered professionally and on-time, and at a low cost. I would recommend ILM Marketing to anyone looking to outsource the complex and ever changing world of online marketing, as well as more traditional marketing sources.

- Brian / Angel Oak Home Loans

I absolutely love ILM Marketing services. Nat created an awesome to the point website for me and a marketing plan that really works. I would highly recommend them!

- Mindy / Mortgage Pros

Nat and his team of marketing experts really know their stuff. As a marketing director I've relied on their recommendations and they have never steered me wrong. Not only are they the right team to choose when your looking for marketing, but they are very affordable and don't nickle and dime you the way other vendors have in the past. I can't say enough good things about how well they have treated us. We will continue to choose ILM Marketing for all future projects!

- Nick / Alpha Mortgage

Fantastic work... Nat really knows his business. If you need help with Google Ads / FB ads - Nat is your guy!! Highly recommend!

- Jackie / Spectrum Mortgage

Before coming to ILM our online presence and online advertising was very poor to put it nicely. We used to throw money at online ads and hope for the best. We knew that "Hope Marketing" was not a good business plan but we didn't know what to do. That was until we found ILM. It is so true how connecting with the right business partner can change everything! Nat and his team have taken our online presence and online advertising to the next level! We have been a client of ILM for going on 3 years now. We love how Nat and the team keeps us updated on how we are doing on each ad we have with them with monthly reporting and ad overview calls we have plus how Nat and his team constantly focuses on finding the best bang for our buck with our ad spend. Our advertising budget has a direct ROI that we are able to measure month in and month out. ILM is the real deal. Our business has grown by Leaps and Bounds since working with them. Your hunt for a good Marketing firm has ended.

- Troy / WeDoLoans.com Mortgage Lending

How We Help You Generate Your Own Leads

Tired of buying leads that are being shared with multiple other companies and competing with dialers? We work with you to develop a plan to generate your own leads where consumers are reaching out to your business directly for information.

Let’s Get to It.

We help mortgage companies generate leads through targeted Google Ads, Microsoft Ads, Facebook Ads and Instagram Ads.

Why do we prioritize search PPC for lead generation?

Google and Microsoft search campaigns target users who are on their devices actively searching for mortgage information.

How we use Facebook and Instagram

We also run lead ad campaigns for people who have an interest in refinancing and/or buying a home. 

How much is Google Ads set-up?

Typically ranges between $350-$1200 depending on the number of campaigns.

How much is management?

We charge 15% of your ad spend each month for management for the first $5K and 12% for any ad spend over $5K. There is a minimum of $150 for monthly management.

You can also use one of our lead generation websites for an extra $50/month plus $250 for set-up. These websites may only be used while using ILM Marketing for monthly management.


How much do I have to spend each month?

We are only taking on clients in the mortgage space who plan to spend at least $1,000/month in ad spend. Most of our mortgage clients spend $1,000-$10,000/month. We also have clients that spend $50K+/month in ad spend.

How much will the leads cost?

The cost per lead will vary depending on the terms you bid on, which states you’re targeting, and the platforms you’re advertising on. Leads can cost as little as $15-$50 and as much as $250 depending on the targeting. As long as your site is optimized for lead conversion, you can expect about a 12%-25% traffic to lead conversion rate with Google Ads and Microsoft Ads. When we speak we can tell you the estimated price per lead for the types of terms you want to go after.

We do not run campaigns solely for refinances due to the cost.

Are there long term contracts?

No. If you’re not happy with the performance, there is no obligation to continue. We only allow clients to use our negative keywords lists and lead gen websites if they continue to use us for active management. In the event that a client cancels, we simply remove the negative keyword lists and the account remains with the client.

Call us today at (866) 491-5479 to learn more about our services.


ILM Marketing
4032 Masonboro Loop Road
Suite 205
Wilmington, NC 28409
Phone: (910) 547-6910

ILM Marketing
702 Potter Drive
Kennett Square, PA 19348
Phone: (267) 987-3024

Hours of Operation
Mon.- Fri. 8:00-5:00 EST

Customer Feedback

Mindy Bakker / Mortgage Pros

“I absolutely love ILM Marketing services. Nat created an awesome to the point website for me and a marketing plan that really works. I would highly recommend them!”

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