Local SEO & Google Maps Optimization
We offer affordable local SEO programs for businesses throughout the US to improve their chances of ranking in the map listings and on the first page of the search results in their local market.
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About Our Local SEO Services
ILM Marketing’s roots are in SEO. Our company started as Wilmington SEO & Marketing, Inc and we’ve helped businesses both large and small optimize their websites to improve their organic search rankings with Google, Bing, Yahoo and other search engines. While the search engines continue to change their algorithms on a regular basis, we’ve found that focusing on local SEO efforts help drive returns for our clients. Over the past 10 years, Google has been making a push for localized, personalized search engine results and we’ve seen success with our local search ranking strategies.
Give us a call at (866) 491-5479 for a free consultation.
Understanding Local SEO & ILM Marketing’s Services
Do you just focus on local SEO?
Over the past decade the search engines have moved toward highlighting local businesses in the search results. Today, it’s not uncommon to only see paid ads and Google’s local business listings above the fold. At ILM Marketing, we can help you work to improve your local business listings (Google My Business, Yahoo Local, and Bing Local), build web citations, and develop a plan to help you get more reviews from your customers. These steps can help position your company for a shot at moving up in the local listings. There are no magic bullets only hard work.
What do you offer and how much does it cost?
It depends on what pieces you’d like assistance with. Often we start with a 1-time website audit and give you recommendations on what you can do to improve your on-site elements. The audit usually takes 2-5 hours and is billed at our hourly rate which is currently $125/hr.
We also recommend the following items from ILM Marketing:
1. Review Request Software – $30/month + $150 Set-Up. This software is designed to help you request reviews for your local listings and social media platforms. Reviews are believed to be a high ranking factor in the map listings. This software program would cost over $120/month if you went directly through the developer. There is a six month commitment for this service.
2. Web Citations – $55/month + $150 Set-Up. We are a YEXT reseller. Thorough and accurate web cititations are believed to be a moderate ranking factor in the local search results. You should not expect to get traffic from most of these sites – they are moreso used to validate that your business. There is a six month commitment for this service.
3. Google My Business Listing Set-Up and Optimization – $125 – We can also work with you on setting up your Google My Business local listing if you do not already have one. We will also research which categories your competitors are using to position your business in the right vertical.
What else should we focus on that you do not offer?
We do not do link building which is believed to be a ranking factor. This is really something that companies should be handling on their own. You will want to get links pointing to your website from highly credible websites. Some ideas include links from events or organizations you sponsor (i.e. 5K run, local trade organization for your industry), links from a testimonials you gave on companies’ websites, link from a local chamber of commerce, and links from businesses you work with frequently. Note that you do not want to exchange links frequently. Rather than paying an SEO company a lot of money for link building, use your funds and time to build relationships with local businesses and organizations and naturally earn links from the work you do together. You SHOULD NOT use a cheap link building service! If you do, you will likely regret it.
Keep in mind that perhaps the number one ranking variable is the location of the business in relation to the location of the person searching. So, if your business is located on the opposite end of town from the person searching, you’re not likely going to show up in their map results.
Are there long term commitments?
We require a six month commitment for the Review Software and the Web Citation Software.
What else should we be doing to market online in our local market?
We highly recommend local pay per click (Google Ads and Bing Ads) and local social media advertising. We can also assist you in these areas. We DO NOT recommend setting up Google Ads and Bing Ads on your own. Whether you use us or another company, having the campaigns set-up the right way will save you time and frustration down the road.
How do I pay?
We accept credit cards and checks. We do require a credit card authorization form on file. Any invoices over 45 days old will be charged automatically to their credit card on file.
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